Harry Bertoia — Blog

What a photo! I wish I was a fly on the wall for this photo shoot.

Can you name all of the Design Stars of Modernism in this photo from Playboy Magazine without looking? Perhaps their chairs give you clues to their identities. The furniture from left to right is, Herman Miller Serving Cart (unknown model), circa 1950s; Dunbar 5480 "A" Cane Back Chair, 1954; Knoll 70 "Womb" Lounge Chair, 1948; Knoll 421 Small Diamond Chair, 1950; Herman Miller DCM Chair, 1946; "Caribe Hilton" Open Armchair, 1949.

And the Cover Boys of Modernism from left to right are, George Nelson, Edward Wormley, Eero Saarinen, Harry Bertoia, Charles Eames, Jens Risom. Some were life long friends, others were serious rivals and competitors. Bertoia worked for Eames at one point, but had a falling out. Saarinen and Eames designed the groundbreaking designs for the New York MoMA's Organic Design in Home Furnishings. Eames and Nelson were the primary designers for Herman Miller.

The egos that must have filled the studio while taking that picture. How did they get all of these Design Heroes in the room together? Or did they get them together. Maybe it is two or more photos joined together. There is a peculiar gap in the middle, but that could be the photographer planning ahead for the gutter of this two page spread.

A while back I purchased this July, 1961 issue of Playboy Magazine that contains this article and photo spread and I think it is the best Playboy centerfold ever. This is Modern furniture P O R N. I told my wife that I just bought the magazine for the pictures, not the articles.

If you are going to be in St. Louis over the Holidays, check out the “Birth of the Cool: California Art, Design, and Culture of Midcentury” exhibit at the Mildred Lane Kemper Art Museum. The exhibit runs through January 5th. I saw it at the Orange County Museum of Art in Newport Beach, California last year.

Charles Eames has a St. Louis connection. The exhibit has a lot of original memorabilia and furniture including many chairs by Eames, articles, history and lots of fun video snippets from this era, my favorite was I Love Lucy. The films by Charles and Ray Eames were very interesting.

The summary from the museum states:
“Birth of the Cool examines the broad cultural zeitgeist of “cool” that influenced the visual arts, graphic and decorative arts, architecture, music, and film produced in California in the 1950s and early 1960s. The widespread influences of such midcentury architects and designers as Harry Bertoia, Charles and Ray Eames, John Lautner, and Richard Neutra, have been well-documented. Less well-known, however, are the innovations of a group of Hard-Edge painters working during this period including Karl Benjamin, Lorser Feitelson, Fredrick Hammersley, Helen Lundberg and John McLaughlin, whose work retains a freshness and relevance today. Birth of the Cool revisits this scene, providing a visual and cultural context for West Coast geometric abstract painting within the other dynamic art forms of this time.”

"The show is inevitable fun ... The exhibition also represents a small seismic tremor for the way postwar LA art history is finally coming to be understood." Los Angeles Times

"Both entertaining and thought provoking. What emerges is not just a style but a spirit and an ethos that are in many ways diametrically opposite those of East Coast Abstract Expressionism. Angst-free, not monumental, anti-grandiose: California cool is laid back yet cleanly articulated, impersonal yet intimate, strict yet hedonistic, and seriously playful." New York Times